How do you export an entire region? That's the question Northeast Ohio's promoters are pondering as the investment in local tourism is projected to reach into the billions of dollars over the next few years. Harnessing the economic power of the tourism industry means telling the world loud and proud, "Northeast Ohio is the place to be."

Bringing the 18-county Cleveland Plus region to the disposable income-flush masses should not be a hard sell these days, says Lexi Hotchkiss, director of communications with Positively Cleveland, the region's tourism and economic development group.

Cuyahoga County alone is undergoing a $2 billion tourism investment revival over the next five years, a confluence of high-profile projects including a new casino, a medical mart and convention center, and the dramatic renovation of Cleveland's illustrious art museum.

"Two-billion is not chump change," says Hotchkiss. "It's a big deal that can have a domino effect [on the area]."

Tourism is bigger business locally than many people realize, adds Hotchkiss. The industry is Cuyahoga County's fourth-largest employer. In 2011, 30 million people visited the Cleveland Plus region, sustaining 163,000 jobs with $13 billion in economic impact. During that same time frame, 14 million visitors decended upon Cleveland, supporting 61,000 jobs.

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What if we viewed Cleveland as a startup? "The ingredients for a successful startup and a successful city are remarkably similar," argues tech blogger Jon Bischke. You need to build stuff that people want. You need to attract talent. And you need capital to get your fledgling ideas to a point of sustainability.

Are the dark days of mass demolition behind for the city of Cleveland? Thanks to progressive thinkers -- and historic tax credits and support from local and county government -- more and more architectural gems are being sustainably renovated to accommodate modern businesses.

While many still believe that bigger is better, some innovative Clevelanders are taking green living far and away from the standard colonials, ranches and split-levels. Be they mini homes or those built from upcycled shipping containers, today's sustainable living options challenge core residential concepts and structures.

Despite support through entrepreneurial assistance programs, area minority business owners say they still experience barriers -- some subtle, others not -- in their goal to contribute to the local business community. Finding success, many explain, is ultimately up to them.

We are on the hunt for a well-connected, motivated, sales/development-skilled professional to be the new Publisher of Fresh Water. Interested? Know someone who might be? Click here to find out more about the position and who to contact for more information on this great opportunity.

Jim Russell, a geographer studying modern migration patterns, writes frequently on the topic of "Rust Belt Chic." The phrase, which refers to the increasing appeal of Rust Belt cities, has been popping up like mad in the national media. Recently, Russell put boots on the ground in C-Town.

In this Fresh Water video, John Copic, a Collinwood native and publisher of the Collinwood Observer, takes viewers on a walking tour of his neighborhood. Stops along the way include Raddell's butcher shop, Chili Peppers Mexican Grill, Star Pop, Beachland Ballroom, Blue Arrow Records and Boutique, and the Slovenian Workmen's Home.

In the spirit of summer fun, Pittsburgh-based writer Elaine Labalme compares her beloved Kennywood amusement park to Cedar Point, our own little pleasure factory. Comparing the two parks in regards to thrill rides, wooden coasters, classic rides, water rides, food and atmosphere, the writer comes to an unscientific decision that both parks are worthy of a summer visit.

Now in its fourth year, Larchmere PorchFest has blossomed into one of the most beloved of summer festivals. This homespun event does more than bring music to the front porches of this diverse Cleveland neighborhood; it highlights local independent businesses, fosters a sense of community, and markets the area to future residents.

If there's one thing we Clevelanders can count on, it's that when the weather heats up, so too does the festival schedule. Summers here are filled with all matter of artsy, edgy and just-plain-fun festivals. Here is a visual tour of some of the best in town, including Parade the Circle, Cleveland Asian Fest, Hessler Street Fair, Gay Pride, the Feast, and more.

In the book Retrofitting Suburbia, authors Ellen Dunham-Jones and June Williamson describe the need to retrofit new and old suburbs alike into sustainable, mixed-use areas that stem the tide of urban sprawl. Lakewood might be the region’s best example of that trend, with the city making moves to become more pedestrian and bike friendly while fostering a sense of place.

Born David Harrill in Mayfield Heights, "Dee Jay Doc" relocated with his wife to the Glenville neighborhood. By helping area youth write and record music, Doc is able to merge his professional talents with his passion to cultivate a better future for the children. Now, giving back to his community and city is his living.

Cleveland is nationally known as a brewing mecca. While established breweries like Great Lakes and Buckeye Brewing continue to expand, smaller startups are popping up in their shadows. Nourished by home-brewing clubs and finding strong models in Cleveland’s prize-winning breweries, many of these entrepreneurs started by brewing small batches in their basements or garages.

The term "Rust Belt Chic" has been bandied about in urban journalism circles for over a decade. But lately, the connotation and import of that catchy phrase seem to be taking on a welcome new identity. A book in progress from Cleveland-based writers aims to take ownership of the phrase and help define what it truly means to live in a recovering Rust Belt city.

The soon-to-open Cleveland Hostel in Ohio City will be the area's only modern hostel catering to travelers who aim to experience American cities rather than simply visit them. The venture unites owner Mark Raymond's passion for wanderlust with his beloved hometown, thus enabling him to showcase Cleveland via a unique, affordable venue.

Thanks to game-changing, large-scale architectural efforts largely absent during the recession, Cleveland steadily is catching up to other similarly sized cities in terms of design. Long known as a "brick city," Cleveland's recent and forthcoming high-profile projects are adding progressive new materials to the mix.

As Yelp Cleveland community manager, native Northeast Ohioan Cara Lageson is a pro-Cleveland powerhouse. When she's not busy penning reviews -- she has logged in about 400 -- she connects "Yelpers" and local businesses by coordinating marketing outreach that extends well beyond the digital realm.

What’s on your summer to-do list? Hanging out at your favorite outdoor café? Taking a dip at Edgewater? Enjoying a Tribe game at Progressive Field? Well, here’s another: touring Cleveland by bicycle. This year it’s easier than ever to see the city via two wheels thanks to new bike-tour operators, public rides, and bike rental companies.

This month Cleveland welcomes Great Lakes Courier, a high-energy free monthly paper that caters to Northeast Ohio's enthusiastic cycling community. "One of the things we hope to provide is a place for different groups of cyclists to tell stories and interact," says editor Michael Gill.